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Dillard’s Launches The Edge Beauty Collection

Dillard's has a new beauty line, The Edge, in sleek packaging.

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By: Marie Redding

Senior Editor, Rodman Media

Dillard’s has launched its own cosmetics collection – The Edge – and its packaging is sleek and modern. It’s available in Dillard’s EDGE Beauty locations and online.

The EDGE Beauty Collection includes products for eyes, lips and cheeks. There are 8 lipstick shades; 6 lip gloss colors; 4 lip liners; 8 eye liners; 2 liquid eye liners; 4 shades of blush; 2 highligher/bronzers; 2 eye shadow palettes; Volume mascara; and Lengthening mascara.

A few of the products from The Edge collection are shown above.

The Edge Beauty Boutique

Dillard’s Edge collection is sold in Dillard’s Edge Beauty Boutiques, which are located in 121 select stores across the nation. The Edge Beauty Boutiques feature more than just Dillard’s Edge brand – the boutiques include bareMinerals, Anastasia, GlamGlow, Dermablend, and Stila. These brands are fetaured on Dillard’s website as “Favorites” on The Edge Beauty section.


 

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